• Slide C –  Smart Marketing Strategies
  • Slide B – Creative Marketing Campaigns
  • Slide A – Welcome to Gianfagna

Smart Marketing Strategy

6 Reasons You Still Need Print in a Smart Marketing Strategy

Almost every marketer today is focusing on web and mobile marketing, with good reason. By 2020, there will be 6.1 billion smartphones in use around the world, according to Ericsson. And that’s just smartphones. Billions of eyes also are gazing at tablets, laptops, wearables, and desktop PCs. So where does that leave print marketing? Do marketers still need printed promotional materials in such a tech-driven, screen-obsessed world? The … [More...]

The Ultimate B2B Content Marketing Tactic? Publish a Book

If you’re a B2B marketer and an expert in your field, there’s a content marketing tactic you should seriously consider: Writing a book. Publishing expert Adam Witty, founder and CEO of Advantage Media Group, shared the whys and hows of book publishing for content marketing at Content Marketing World 2015 in Cleveland, Ohio. Here’s what makes a book such a powerful element of a smart marketing strategy, especially for B2B marketers. How … [More...]

7 Reasons Why You (Still) Need a Blog for B2B Marketing

There are hundreds of millions of blogs on the web. Many are produced by marketers. But creating and sustaining a blog is a big commitment. And with all the other marketing options available these days, do corporate blogs still have marketing value? The answer is yes, especially for B2B marketers. Here are seven reasons why you still need a blog in a smart B2B marketing strategy, plus a compelling B2B blogging success story shared by … [More...]

Marketing to Today’s College Students: 10 Key Insights

One of my favorite marketing events is the annual release of the Beloit College Mindset List. Each year, Beloit researchers compile a profile of how incoming college freshmen view the world. It’s guaranteed to make anyone over 40 feel suddenly a lot older. But for marketers, it offers fascinating insights into the next generation of consumers – which makes it must reading for anyone creating a marketing strategy that targets students or … [More...]