• Slide C –  Smart Marketing Strategies
  • Slide B – Creative Marketing Campaigns
  • Slide A – Welcome to Gianfagna

Smart Marketing Strategy

How to Create a New Brand Identity: 7 Steps to Success

Does your organization need a new brand identity? Branding is one of the most important strategic decisions you will make. Getting it right can help catapult your company to the top of your industry. Getting it wrong can result in costly misconceptions about your business. Some marketers make the mistake of starting with logo design. But almost every marketing consultant will tell you that there are many important steps that must be … [More...]

Is LinkedIn Ruining LinkedIn? What B2B Marketers Should Know

Most business-to-business marketers focus their social media activity on LinkedIn. There’s simply no comparable social network for business. It’s the primary venue for prospecting, job postings, job searches, referrals, and marketing. Everyone’s on it and most users check it regularly, some constantly. LinkedIn recently revamped its user interface and its algorithms that determine what shows up in users’ newsfeeds. The company also added some … [More...]

Marketing to Millennials: Why Core Values are Key to Success

If you sell products or services to millennials – the 70 million Americans born between 1982 and 1999 – understanding the core values and experiences they share as a generation is crucial to success. Chuck Underwood, who helped develop and popularize the field of generational study, recently offered fascinating insights on generational marketing in a presentation to the American Advertising Federation in Cleveland. Here’s why viewing your … [More...]

Why it’s Smart to Audit Your Marketing–Even If Sales are Up

Your business is having a good year. The sales team is meeting their targets. Your boss is smiling. Your marketing must be working, right? Maybe yes, but maybe no. Even if sales are up, critical marketing issues could be limiting your success – or threatening your future. A marketing audit can help you find out. Here’s why auditing your marketing – when times are bad or good – can be so important to a smart marketing strategy. What is a … [More...]