• Slide C –  Smart Marketing Strategies
  • Slide B – Creative Marketing Campaigns
  • Slide A – Welcome to Gianfagna
Marketing Strategy and Consulting   Branding Strategy   Direct Marketing Strategy

Marketing Strategy & Consulting

We are experienced marketing consultants with expert-level competence in marketing strategy. We create customized, integrated marketing plans and recommendations.


Branding Strategy

We can make your brand one of your most powerful marketing assets through an effective branding strategy and a fresh brand identity.


Direct Marketing Strategy

Our knowledge of data-driven marketing and database analysis can help you target the right prospects with high-impact direct marketing programs.

Social Media & Content Marketing   Marketing Campaigns   Sales Communication

Social Media & Content Marketing

We create comprehensive social media and content marketing strategies and produce blogs, videos, white papers, case studies, and other content to help you share your expertise.


Marketing Campaigns

Our innovative creative team can execute all aspects of your marketing plan and campaigns.


Sales Communication

We can develop high-impact sales tools and sales communication to engage your prospects and increase lead conversion.

Smart Marketing Strategy

7 Reasons Banks Fail at B2B Direct Marketing

Banks are spending big money marketing products and services to small businesses via direct mail.  As the owner of a marketing consulting business in Cleveland, Ohio, I regularly receive mailings for business checking accounts, loans, lines of credit, and merchant services. Most of these direct mail campaigns are terrible. Here are seven reasons why so many banks fail at B2B direct marketing and some lessons for your smart marketing … [More...]

What to Do When Everyone Hates Your Advertising (Hello, TWC)

It’s been more than three months since I posted a Smart Marketing Strategy blog assessing a TV commercial for Time Warner Cable Internet service featuring former NFL coach Bill Cowher as a spokesman. https://www.youtube.com/watch?v=Z78RU7_zbbg&feature=youtu.be If you haven’t seen this campaign, Cowher shows up uninvited in odd places and inserts comments about TWC’s Internet service into conversations that have nothing to do with the … [More...]

Marketing Tips: How to Create an Effective E-Newsletter

Once cast aside as an old-school marketing tactic, email newsletters are making a comeback as a powerful channel for supporting content marketing and customer relationship management, especially for business-to-business marketers. In part two of a two-part blog post, here are 10 tips for creating a successful e-newsletter that your customers, prospects, and colleagues will welcome in their in-boxes. Treat your newsletter like a real … [More...]

Old School No More: Why E-Newsletters are Back in Marketing

Email newsletters used to be part of almost every organization’s marketing strategy. Then blogging and social media came along and e-newsletters lost their luster. Many marketers stopped producing them. But as more and more companies embrace content marketing and customer relationship management, marketers are rediscovering the value of e-newsletters. In part one of a two-part post, here’s why an e-newsletter can be a powerful tool in a … [More...]