• Slide C – Smart Marketing Strategies
  • Slide B – Creative Marketing Campaigns
  • Slide A – Welcome to Gianfagna

We’re the strategic marketing team in Cleveland, Ohio with the tricky name.
“Gianfagna” is hard to pronounce (“Jon-FON-ya” – it rhymes with “lasagna”).
But if you want better results from your marketing strategy, it’s a good name to know.
We invite you to find out why.

Marketing Strategy and Consulting   Branding Strategy   Direct Marketing Strategy

Marketing Strategy & Consulting

We are experienced marketing consultants with expert-level competence in marketing strategy. We create customized, integrated marketing plans and recommendations.

  

Branding Strategy

We can make your brand one of your most powerful marketing assets through an effective branding strategy and a fresh brand identity.

  

Direct Marketing Strategy

Our knowledge of data-driven marketing and database analysis can help you target the right prospects with high-impact direct marketing programs.
Social Media & Content Marketing   Marketing Campaigns   Sales Communication

Social Media & Content Marketing

We create comprehensive social media and content marketing strategies and produce blogs, videos, white papers, case studies, and other content to help you share your expertise.

  

Marketing Campaigns

Our innovative creative team can execute all aspects of your marketing plan and campaigns.

  

Sales Communication

We can develop high-impact sales tools and sales communication to engage your prospects and increase lead conversion.

Smart Marketing Strategy

How Trader Joe’s Creates Branding Magic with Facial Tissues

May 23, 2013 By Leave a Comment

Trader Joe’s, the quirky grocer and wine merchant, is destination shopping for many consumers. There’s a Trader Joe’s near my home in Cleveland, Ohio and my friends often find a way to squeeze in a trip to Trader Joe’s when they visit. Why is Trader Joe’s so popular? Because it does two things exceptionally well: It sells high-quality food and wine at value prices and masterfully brands itself and its private label products. … [More...]

Why Facebook Fizzled as a B2B Marketing Channel

May 15, 2013 By Leave a Comment

If you’re a business-to-business marketer who still doesn’t have a business page on Facebook, relax: You probably don’t need to be on Facebook after all. As social media has matured, each channel’s role and value has become clearer. Though Facebook is by far the dominant social network, B2B marketers increasingly are questioning its effectiveness for connecting with business decision-makers. I’m no longer advising most of my B2B … [More...]

When Does “Edgy” Marketing Go Over the Edge?

April 30, 2013 By Leave a Comment

Have you seen the new “Ship My Pants?” ad campaign from Kmart? The TV spot is a viral sensation with nearly 16 million YouTube views. It’s been featured on CNN and The Today Show and it’s everywhere on social media. But just imagine the discussion that took place at Kmart when the company’s ad agency, Draftfcb Chicago, proposed an idea that sounds a lot like what happens when you don’t have time to make it to the … [More...]

A Peek Inside the C-Suite: CMOs Re-define Marketing’s Role

April 16, 2013 By Leave a Comment

Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland. Here’s what Talton has learned about today’s CMOs and some tips for how marketing agencies can help clients create smarter … [More...]

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