• Slide C –  Smart Marketing Strategies
  • Slide B – Creative Marketing Campaigns
  • Slide A – Welcome to Gianfagna
Marketing Strategy and Consulting   Branding Strategy   Direct Marketing Strategy

Marketing Strategy & Consulting

We are experienced marketing consultants with expert-level competence in marketing strategy. We create customized, integrated marketing plans and recommendations.


Branding Strategy

We can make your brand one of your most powerful marketing assets through an effective branding strategy and a fresh brand identity.


Direct Marketing Strategy

Our knowledge of data-driven marketing and database analysis can help you target the right prospects with high-impact direct marketing programs.

Social Media & Content Marketing   Marketing Campaigns   Sales Communication

Social Media & Content Marketing

We create comprehensive social media and content marketing strategies and produce blogs, videos, white papers, case studies, and other content to help you share your expertise.


Marketing Campaigns

Our innovative creative team can execute all aspects of your marketing plan and campaigns.


Sales Communication

We can develop high-impact sales tools and sales communication to engage your prospects and increase lead conversion.

Smart Marketing Strategy

B2B Marketing Strategy: 7 Ways to Sell to Influencers

One of the trickiest aspects of business-to-business marketing is selling to influencers – people who are not end-users of a product or service but whose opinions influence the purchasing decision. As a B2B marketing consultant, I’ve seen many situations where an influencer torpedoed the deal – or helped steer the selection of a particular vendor. That’s why it’s essential for B2B marketers to understand the role of influencers and how to … [More...]

6 Reasons to Use Your Own Name in Your Company’s Branding

Naming your business is one of the most important strategic decisions you’ll ever make. My friends Ron Goldfarb and Tony Weber own the best video production company in Cleveland, Ohio. They recently changed their firm’s identity and used their own names in their new branding: Goldfarb Weber Creative Media. Building your company’s brand around your name can be a smart marketing strategy, especially for professional services … [More...]

Anatomy of a Smart Direct Mail Letter: 7 Copywriting Tips

As a marketing consultant and lifelong direct marketer, I’m always on the lookout for examples of direct marketers who are doing it right—who understand the art of effective direct mail and know how to create a package, catalog, postcard, or dimensional mailing that demands the prospect’s attention and rewards their engagement. I recently received such a direct mail package at my home in Cleveland, Ohio. It’s a great example of how to craft a … [More...]

Is That Super Bowl Ad a Smart Marketing Strategy?

The Super Bowl is the most-watched event on live television. Marketers spend millions to buy 30-second ads. But many of those ads will fail. How can you tell if a Super Bowl ad is a smart marketing strategy? Here's an encore post about to evaluate the marketing effectiveness of Super Bowl advertising from my viewpoint as a marketing consultant. I'll be tweeting comments throughout the game; follow me on Twitter: @jeangianfagna More … [More...]