Smart Marketing Strategies. Creative Marketing Campaigns. Welcome to Gianfagna.
Marketing Strategy & ConsultingWe are experienced marketing consultants with expert-level competence in marketing strategy. We create customized, integrated marketing plans and recommendations. |
Branding StrategyWe can make your brand one of your most powerful marketing assets through an effective branding strategy and a fresh brand identity. |
Direct Marketing StrategyOur knowledge of data-driven marketing and database analysis can help you target the right prospects with high-impact direct marketing programs. |
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Social Media & Content MarketingWe create comprehensive social media and content marketing strategies and produce blogs, videos, white papers, case studies, and other content to help you share your expertise. |
Marketing CampaignsOur innovative creative team can execute all aspects of your marketing plan and campaigns. |
Sales CommunicationWe can develop high-impact sales tools and sales communication to engage your prospects and increase lead conversion. |
May 15, 2013 By jeangianfagna Leave a Comment
If you’re a business-to-business marketer who still doesn’t have a business page on Facebook, relax: You probably don’t need to be on Facebook after all. As social media has matured, each channel’s role and value has become clearer. Though Facebook is by far the dominant social network, B2B marketers increasingly are questioning its effectiveness for connecting with business decision-makers. I’m no longer advising most of my B2B … [More...]
April 30, 2013 By jeangianfagna Leave a Comment
Have you seen the new “Ship My Pants?” ad campaign from Kmart? The TV spot is a viral sensation with nearly 16 million YouTube views. It’s been featured on CNN and The Today Show and it’s everywhere on social media. But just imagine the discussion that took place at Kmart when the company’s ad agency, Draftfcb Chicago, proposed an idea that sounds a lot like what happens when you don’t have time to make it to the … [More...]
April 16, 2013 By jeangianfagna Leave a Comment
Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland. Here’s what Talton has learned about today’s CMOs and some tips for how marketing agencies can help clients create smarter … [More...]
March 29, 2013 By jeangianfagna Leave a Comment
Choosing a marketing agency to help you develop and execute a smart marketing strategy is a critical decision for your business. But how do you know if a new agency is right for you? And how can you avoid making a mistake? In a recent post, I shared seven warning signs to help agencies avoid the wrong clients. Here’s some advice for advertisers about evaluating agencies, from my experience on the agency side and as a former … [More...]
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Gianfagna Strategic Marketing, Inc.
1991 Crocker Road, Suite 225
Cleveland, OH 44145-6970
Phone: (440) 808-4700, ext. 11
Fax: (440) 808-4707