• Slide C –  Smart Marketing Strategies
  • Slide B – Creative Marketing Campaigns
  • Slide A – Welcome to Gianfagna

Smart Marketing Strategy

10 Crucial Marketing Questions for Every New Business Owner

Have you decided to become an entrepreneur? Congratulations! Marketing will be one of the most important factors in the success of your new business. So before you put your name on the door, consider this: Every business, no matter how small, needs a marketing plan that outlines objectives, positioning, messaging, targeted audiences, channels, tactics, promotions, and implementation. Whether you develop that plan yourself or hire a … [More...]

Big News: How to Tell Clients about Changes to Your Business

You’re merging, you’re selling, you’re acquiring, you’re retiring, you’re changing your executive leadership: At some point, almost every business has important news to share with clients about major changes. Communicating big news is a pivotal moment in the customer relationship and it’s essential to do it right. Here are 12 tips for delivering important news to your clients about your business from my experience as a B2B marketing … [More...]

7 Ways to Avoid Overcommitting with Marketing

Are you working on your marketing plan? Depending on your goals, your project list could include everything from revamping your brand or website to starting an inbound marketing program to launching a new product of service – just to name a few examples. But even if you have the budget to execute these important projects and a marketing agency standing by to help, there’s another factor that can impact your success: Your internal marketing … [More...]

When Bad Data Happens to Good Direct Mail

Direct mail is a vital marketing tactic for many of the world’s most successful marketers. When done well, direct mail can drive sales, generate leads, and boost web and retail traffic like few other marketing approaches. But even the best direct mail campaigns can fail when marketers use bad data. Customer and prospect data drives direct mail marketing. Data that’s outdated, inaccurate, or poorly processed can turn a good direct mail … [More...]