Many marketers are jumping into Facebook with both feet, but others are hesitating. Should Facebook be part of your marketing strategy? Here are five factors to consider when taking the first step – a company Facebook page — and helpful resources to do it right.

Savvy direct marketers are using data and digital printing technology to develop engagign creative approaches and compelling direct mail campaigns that are almost fully customized to the individual recipient. Here are five ways to use data to develop great direct mail creative.

There are many elements that make up a successful branding strategy, but the most important is how the people of a company are trained to exemplify the brand when they interact with customers. It’s branding at the human level – and it’s the pivotal point where many brand promises fall apart. Here’s an example of a company that does it right.

When marketing to current or lapsed customers, it’s essential to use your knowledge of the customer — gleaned from database analysis — to deliver a direct mail package or email that acknowledges and capitalizes on the customer’s relationship with your organization.