February, 2010 | Gianfagna Strategic Marketing

February 16, 2010

CRM Direct Mail Marketing Marketing Campaigns Marketing Strategy Uncategorized

5 Ways to Use Data to Create Compelling Direct Mail

Savvy direct marketers are using data and digital printing technology to develop engagign creative approaches and compelling direct mail campaigns that are almost fully customized to the individual recipient. Here are five ways to use data to develop great direct mail creative....

by jeangianfagna

February 9, 2010

CRM Marketing Strategy Uncategorized

Where Branding Matters Most: At the Human Level

There are many elements that make up a successful branding strategy, but the most important is how the people of a company are trained to exemplify the brand when they interact with customers. It’s branding at the human level – and it’s the pivotal point where many brand promises fall apart. Here's an example of a company that does it right....

by jeangianfagna

February 4, 2010

CRM Direct Mail Marketing Marketing Campaigns Marketing Strategy

Why Customer Data is Essential for Effective Marketing – Especially to Your Customers

When marketing to current or lapsed customers, it's essential to use your knowledge of the customer -- gleaned from database analysis -- to deliver a direct mail package or email that acknowledges and capitalizes on the customer's relationship with your organization....

by jeangianfagna

February 2010

5 Ways to Use Data to Create Compelling Direct Mail

Where Branding Matters Most: At the Human Level

Why Customer Data is Essential for Effective Marketing – Especially to Your Customers

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Gianfagna Strategic Marketing, Inc.

February 2010

Should Your Company Be on Facebook? 5 Factors to Consider

5 Ways to Use Data to Create Compelling Direct Mail

Where Branding Matters Most: At the Human Level

Why Customer Data is Essential for Effective Marketing – Especially to Your Customers

Twitter Feed

Recent Blog Posts

Gianfagna Strategic Marketing, Inc.