Should you be blogging?
If you’re marketing via social media, the answer is yes. Almost every successful social media marketing strategy has a blog as a core element.
Blogging offers marketers many powerful advantages. Here are five reasons blogging is crucial to a smart marketing strategy for every marketer using social media.
5 Ways Blogs Help Social Media Marketers
- Blogging creates natural opportunities for social media updates. Every blog post is something new and valuable to share with your followers on Facebook, LinkedIn, Twitter, and other social media.
- Blogging makes you more than a content curator. Most social media marketers re-post content created by others, but those who also share original, high-value content attract the most followers. A blog is the best way to regularly produce original content that showcases your knowledge and establishes your credibility in the social media marketplace.
- Blogging forces you to be disciplined about creating content. One of the biggest stumbling blocks of social media marketing is making content creation and posting a priority. Publishing a blog requires you to develop a process to systematically create and share content on the web and social media.
- Blogging can bring your team into your social media community. Through their contributions to your organization’s blog, your staff can take an active role in the dialogue between your company and your followers on social media, which helps humanize your brand and increase engagement with followers.
- Blogging can dramatically impact your website’s visibility. Creating regular, new, keyword-rich content in your blog posts will boost your site’s rankings on Google and other search engines and attract more visitors to your website. Those visitors are likely to follow you on social media if you have links to your social media channels placed prominently on your site.
Though it’s a commitment of time and resources, blogging is a great foundation for social media marketing and an especially effective element of a smart marketing strategy. My blog has boosted my website to page 1 on Google for search terms related to my business as a marketing consultant in Cleveland, Ohio and created valuable new business opportunities.
Want more tips on blogging? Click here for 10 lessons from my experience as a blogger and 7 ways to get more results from your business-to-business blog.
What are good, reputable websites to start a blog on?
Hi, Madison: Thanks for reading my blog. If you’re creating a blog, you will most likely want to host your blog on your website and make the blog part of your site’s content. I’ve found WordPress to be the best platform for creating a blog, though many people like Blogger. Google them both and check them out.
Thanks for sharing with us.Very informative..
You’re welcome. Thanks for reading and commenting on my blog.
Hi Jean,
This is a prime example of #1, 4 & 5 of your article. We connected via Twitter
and tonight I received a tweet from you about this article. I don’t normally click
on a lot of links in tweets but something told me I should on yours. Glad I did!
You’ve got a lot of great content on your site and I look forward to reading more of it.
To piggyback off of #5 on the list, “dramatically impacting your websites visibility”,
Your social media marketing has prompted me to leave a comment and share your
article via my social network. Thanks again for sharing this with me on Twitter.
RichardP
Hi, Richard: Thanks so much for reading my blog, sharing it with your followers, and connecting on Twitter. I just signed up for your RSS feed and I’m looking forward to getting to know you and benefiting from your knowledge. It is quite remarkable what my blog has done for my website’s visibility and my marketing consulting business. I hope others can learn from this example. I would welcome your comments on my most recent post, How to Use Your Brand Voice to be Heard in Social Media. Here’s a link: http://bit.ly/Rxbji3 Thanks again!