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5 Reasons to Build Your Social Media Marketing Around a Blog

Gianfagna Strategic Marketing / Blog  / B2B Marketing  / 5 Reasons to Build Your Social Media Marketing Around a Blog

5 Reasons to Build Your Social Media Marketing Around a Blog

Social-Media-Icons-200x300Should you be blogging?

If you’re marketing via social media, the answer is yes. Almost every successful social media marketing strategy has a blog as a core element.

Blogging offers marketers many powerful advantages. Here are five reasons blogging is crucial to a smart marketing strategy for every marketer using social media.

5 Ways Blogs Help Social Media Marketers

  1. Blogging creates natural opportunities for social media updates. Every blog post is something new and valuable to share with your followers on Facebook, LinkedIn, Twitter, and other social media.
  2. Blogging makes you more than a content curator. Most social media marketers re-post content created by others, but those who also share original, high-value content attract the most followers. A blog is the best way to regularly produce original content that showcases your knowledge and establishes your credibility in the social media marketplace.
  3. Blogging forces you to be disciplined about creating contentOne of the biggest stumbling blocks of social media marketing is making content creation and posting a priority. Publishing a blog requires you to develop a process to systematically create and share content on the web and social media.
  4. Blogging can bring your team into your social media community. Through their contributions to your organization’s blog, your staff can take an active role in the dialogue between your company and your followers on social media, which helps humanize your brand and increase engagement with followers.
  5. Blogging can dramatically impact your website’s visibility. Creating regular, new, keyword-rich content in your blog posts will boost your site’s rankings on Google and other search engines and attract more visitors to your website. Those visitors are likely to follow you on social media if you have links to your social media channels placed prominently on your site.

Though it’s a commitment of time and resources, blogging is a great foundation for social media marketing and an especially effective element of a smart marketing strategy. My blog has boosted my website to page 1 on Google for search terms related to my business as a marketing consultant in Cleveland, Ohio and created valuable new business opportunities.

Want more tips on blogging? Click here for 10 lessons from my experience as a blogger and 7 ways to get more results from your business-to-business blog.

11 Comments
  • Madison

    What are good, reputable websites to start a blog on?

    June 8, 2012 at 10:36 am
  • Digital Marketing India

    Thanks for sharing with us.Very informative..

    June 19, 2012 at 9:29 am
  • Richard Petrillo

    Hi Jean,

    This is a prime example of #1, 4 & 5 of your article. We connected via Twitter
    and tonight I received a tweet from you about this article. I don’t normally click
    on a lot of links in tweets but something told me I should on yours. Glad I did! 🙂

    You’ve got a lot of great content on your site and I look forward to reading more of it.
    To piggyback off of #5 on the list, “dramatically impacting your websites visibility”,
    Your social media marketing has prompted me to leave a comment and share your
    article via my social network. Thanks again for sharing this with me on Twitter.

    RichardP

    December 10, 2012 at 12:20 am
  • social media marketing mistakes

    The demands of the more mainstream content, such as Facebook and blogging, can leave little time for these
    extras, and it’s important not to become so buried in online activities that you steal
    time away from your core business. You should always keep
    yourself abreast with the latest happenings in the seo world.
    On-site Optimisation is also a very important part of SEO
    process as this process optimise your website up to 30 to 50%.

    September 23, 2014 at 7:52 pm
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