About Jean Gianfagna
Jean M. Gianfagna is a marketing strategy expert and the founder and President of Gianfagna Strategic Marketing, a consulting firm in Cleveland, Ohio that provides marketing strategy and creative services to leading business-to-business and consumer marketers.
Jean has been creating and implementing successful, integrated marketing communications plans and programs for more than 30 years. She founded Gianfagna Strategic Marketing in 1992 after holding high-level advertising and marketing management positions in Washington, DC.
Jean is a frequent speaker on developing marketing strategies and campaigns. She has taught advertising, branding, direct marketing, marketing strategy, and marketing communications at several universities and professional conferences and authored articles on effective direct marketing techniques in national marketing publications.
Gianfagna Strategic Marketing has won more than 50 awards for marketing excellence and is a nationally certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
Jean also has garnered many awards for marketing achievement and entrepreneurial success, including:
- Professional of the Year, a lifetime achievement award in direct marketing from the Direct Marketing Association of Washington (DMAW);
- Distinguished Marketing & Sales Award from Sales & Marketing Executives (SME) of Cleveland;
- Direct Mail Vendor of the Year Award from the Cleveland Postal Customers Council;
- Rainmaker Award in Marketing and Communications Excellence from Northern Ohio Live magazine;
- Enterprising Woman of the Year Award from Enterprising Women magazine;
- Two-time ATHENA Award finalist from the ATHENA Foundation;
- Top 10 Women Business Owners in Northeast Ohio Award from the National Association of Women Business Owners (NAWBO).
Jean is past President of the Direct Marketing Association of Cleveland, past President of the National Association of Women Business Owners-Cleveland, and a former Board member and Vice President of the Direct Marketing Association of Washington. Jean also is a long-time member of the Direct Marketing Association (DMA) in New York and has twice served on DMA’s Ethical Business Practices Committee.
Jean currently serves on the Board of Directors of the American Cancer Society-Cuyahoga County Division and the Editorial Advisory Board of Enterprising Women magazine.
Jean holds a B.S. in Journalism, summa cum laude, from Ohio University, where she was the University’s Outstanding Journalism Graduate. A native of Toledo, OH, Jean was inducted in 2007 into the Thomas A. DeVilbiss High School Alumni Hall of Fame in Toledo.
