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Customer Relationships Tag

Gianfagna Strategic Marketing / Posts tagged "Customer Relationships" (Page 5)

How Breaking a Customer Promise Can Hurt Your Brand

our company’s brand represents the value customers receive when they interact with your business. It's a promise: When you choose to purchase from us, this is what we will deliver to you. When you break that promise – through defective products, shoddy workmanship, or poor service – you might lose the customer. But in this age of social media, you might also lose your reputation. Remember the musician who made a YouTube video about United Airlines breaking his guitar? It got more than 12 million views and spawned a whole culture of...

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7 Misconceptions about Marketing that Can Hurt Your Business

A smart marketing strategy is critical to the success of your business. But many companies have misconceptions about marketing that can hamper their ability to successfully promote their products and services in a competitive marketplace. Here are seven marketing misconceptions I often see in my work as a marketing consultant that can limit the effectiveness of your marketing plan and cause you to miss sales opportunities....

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11 Days, 11 Emails: A Lesson in Marketing Overload from Loft

Retail marketers often use email to promote sales and events to customers and prospects that have opted in to receive email communication. It’s a smart marketing strategy when it’s done right. But when it’s done wrong – especially when it’s overdone – retail email marketing can annoy the customer and ruin the relationship, particularly when the customer is new. Case in point: Ann Taylor Loft. Here’s how this retailer bombarded a new customer with 11 emails in the first 11 days of the relationship and provided a powerful example of...

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Make ‘em Love You: 10 Ways to Be the Client’s Go-To Supplier

External suppliers are critical to the success of nearly every business. Some vendors become trusted partners. Others have good intentions but struggle to deliver. A few fail so miserably they’ll never get a second chance. What makes a great client-vendor relationship? Here are some insights and 10 tips for becoming your client’s favorite vendor....

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B-to-B Marketing: The Power of the Personal Note

There’s a simple business communication tactic that can have a huge impact on how your clients and prospects feel about you and your organization: The handwritten personal note. Here’s why personal notes are so effective in building strong client relationships and six tips for using personal notes in your smart marketing strategy. ...

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5 Lessons from My UPS Guy: How to Create Loyal Customers

One of the most difficult marketing challenges is differentiating a service business from its competitors. One strategy is to market the knowledge and experience of the firm’s employees. Another is to focus on how the firm's employees make customers feel. Case in point: Tom, my UPS delivery guy. Here are 5 lessons in how to create loyal customers from a UPS driver in Cleveland....

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Customer Testimonials in Marketing | Gianfagna Strategic Marketing Ohio

10 Ways to Get Great Client Testimonials for B2B Marketing

There’s nothing more powerful in marketing than a testimonial from your customers about the value of your products or services. That’s why so many smart marketers, especially companies that sell business-to-business (B2B) professional services, use client testimonials in their advertising, sales presentations, brochures, and websites. So how do you get a client to give you a great testimonial for your marketing campaigns? Follow these 10 tips....

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Branding Preferences in Young Children | Smart Marketing Cleveland

Branding at Birth: How Young is Too Young for Marketing?

Did you see the recent article in Adweek about efforts by major consumer marketers like Disney to establish brand preferences in children ages 0-3? The Next Great American Consumer by Brian Braiker provides a fascinating look at this development. Braiker says branding at birth is “a trend—fueled in part by the growth of digital devices—toward aggressively targeting a demographic that didn’t exist, in marketers’ eyes, until recently: infants to 3-year-olds. By getting their logos and iconic characters in front of babies—even those with still-blurry eyesight—they hope to establish brand-name preference...

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