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Marketing Campaigns Tag

Gianfagna Strategic Marketing / Posts tagged "Marketing Campaigns" (Page 8)
Customer Testimonials in Marketing | Gianfagna Strategic Marketing Ohio

10 Ways to Get Great Client Testimonials for B2B Marketing

There’s nothing more powerful in marketing than a testimonial from your customers about the value of your products or services. That’s why so many smart marketers, especially companies that sell business-to-business (B2B) professional services, use client testimonials in their advertising, sales presentations, brochures, and websites. So how do you get a client to give you a great testimonial for your marketing campaigns? Follow these 10 tips....

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4 Things My Idea File Taught Me about Great Direct Mail

Most marketing agencies keep an idea file of creative, interesting promotions by other marketers that serve as inspiration for new marketing campaigns. Since we’re moving soon to new offices (a new suite in the same building in Cleveland, Ohio), I decided to take the opportunity to weed out our idea file, especially our massive collection of direct mail. I tossed a lot of old stuff, but I was surprised at how many direct marketing campaigns created five, ten, or even 20 years ago still pack a powerful marketing punch. I wondered: Why do...

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Branding Preferences in Young Children | Smart Marketing Cleveland

Branding at Birth: How Young is Too Young for Marketing?

Did you see the recent article in Adweek about efforts by major consumer marketers like Disney to establish brand preferences in children ages 0-3? The Next Great American Consumer by Brian Braiker provides a fascinating look at this development. Braiker says branding at birth is “a trend—fueled in part by the growth of digital devices—toward aggressively targeting a demographic that didn’t exist, in marketers’ eyes, until recently: infants to 3-year-olds. By getting their logos and iconic characters in front of babies—even those with still-blurry eyesight—they hope to establish brand-name preference...

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A Lesson in Bad Direct Mail List Preparation–from the USPS

I am a born and bred direct marketer. I learned about direct mail from the legends of the industry – Ed Mayer, John Yeck, Paul Sampson, and Rose Harper – at a seminar for college marketing students sponsored by the Direct Marketing Association in the 1970s. And though I often recommend social media and other marketing strategies to clients of my marketing agency, direct mail is still my first love. Like all direct marketing practitioners, I’ve been dismayed to watch the U.S. Postal Service struggle for survival. As the organization...

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Importance of Marketing with Social Media | Smart Marketing Ohio

How to Get Your Company Excited about Social Media Marketing

How many times have people at your company told you that they just don’t “get” social media – or understand why your company needs to join Justin Beiber and Lady Gaga on Facebook, YouTube, and Twitter? These aren’t just idle comments. Misconceptions about social media can hurt your brand and hamper your ability to compete in your marketplace by limiting your company’s participation in the social media dialogue. And if the people who hold those misconceptions also control the marketing budget, alarm bells should be ringing in the marketing...

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Trade Show Marketing | Smart Marketing Strategies

10 Tips for Choosing a B2B Trade Show Sponsorship

If you’re a business-to-business (B2B) marketer, sponsoring your industry's trade show can deliver high visibility for your brand. But trade show sponsorship can be a big investment. Sponsorship packages for some national shows are topping six figures and even smaller sponsorship options can be costly. Before you spend valuable marketing dollars on a trade show sponsorship, here are 10 guidelines for choosing sponsorships that are worth the marketing investment....

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How to Tell Your Branding Story in Your Product

There’s more to effective product branding and marketing than putting a logo on a label or box. Telling a brand story through well-crafted marketing copy can capture the essence of a brand. And building those brand messages into the physical product itself can reinforce the brand’s value proposition every time the product is used. Here are three consumer product marketers who are doing this brilliantly, and some branding advice for your smart marketing strategy. ...

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Blogger Outreach | Gianfagna Strategic Marketing

5 Right Ways – and 4 Wrong Ways – to Reach Out to Bloggers

Bloggers wield enormous influence in many markets and smart marketers strive to get bloggers to write nice things about them. But outreach to bloggers can be tricky. Many bloggers resist overtures from marketers and other outsiders. Here are five do’s and four don’ts when approaching bloggers to write about your company, product, or service, from my perspective as a blogger and a marketing consultant who advises clients on social media. ...

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Shut Up, Already: How Over-Marketing Kills Relationships

Permission-based marketing is now at the heart of relationships between companies and their customers and prospects. People opt-in to receive your emails, like your company on Facebook, subscribe to an RSS feed from your website or your channel on YouTube, or follow you on Twitter or LinkedIn. But having permission to market to someone isn’t a license to bombard them with marketing messages. In fact, not knowing when to shut up is a classic marketing mistake. Here’s how over-marketing can kill a customer or prospect relationship and 7 ways to avoid this...

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13 Creative Ideas for Your Next B2B Direct Mail Campaign

Smart marketers know that direct marketing can play a crucial role in a business-to-business lead generation marketing strategy. But creating a direct mail campaign that makes it past the mailroom and the administrative assistant to the desk of a business decision-maker – and captures the executive’s attention – can be a real marketing challenge. Here are 13 ideas for creative direct mail formats – some familiar and some you may not have thought of – that can help get your next B2B mailing past the gatekeepers and entice business executives to open...

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