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Marketing Resources Tag

Gianfagna Strategic Marketing / Posts tagged "Marketing Resources" (Page 2)

Why Listening is the Most Powerful Skill in Marketing

A successful career in marketing requires many skills, such as copywriting, graphic design, and project management. But there’s one skill everyone in marketing needs to master, no matter what their role: Listening. Here’s why listening is essential for marketing success and 10 tips for doing it better....

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7 Misconceptions about Marketing that Can Hurt Your Business

A smart marketing strategy is critical to the success of your business. But many companies have misconceptions about marketing that can hamper their ability to successfully promote their products and services in a competitive marketplace. Here are seven marketing misconceptions I often see in my work as a marketing consultant that can limit the effectiveness of your marketing plan and cause you to miss sales opportunities....

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Trade Show Marketing | Smart Marketing Strategies

10 Tips for Choosing a B2B Trade Show Sponsorship

If you’re a business-to-business (B2B) marketer, sponsoring your industry's trade show can deliver high visibility for your brand. But trade show sponsorship can be a big investment. Sponsorship packages for some national shows are topping six figures and even smaller sponsorship options can be costly. Before you spend valuable marketing dollars on a trade show sponsorship, here are 10 guidelines for choosing sponsorships that are worth the marketing investment....

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Can Your Marketing Campaign Pass the “Huh?” Test?

A marketer has a few seconds at best to engage the audience in an ad or marketing message. But many marketers forget this simple fact when they develop marketing campaigns using elaborate or confusing creative concepts. When the audience’s reaction to an ad is “Huh?” instead of “Wow!,” it’s a painful waste of marketing resources. Here are three examples of advertising and marketing campaigns that fail the “Huh?” test – and three tips to avoid making mistakes like this in your smart marketing strategy. ...

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New Prospect, Bad Client? 7 Red Flags for Marketing Agencies

Every advertising and marketing agency is in a constant search for new business. But as a marketing agency president, I’ve learned the hard way that not all prospects should become clients. Even if you're a marketing agency looking to grow, sometimes it's smarter to walk away from prospective new business than enter into a bad relationship. How do you know when to stay or go?Here are 7 warning signs that a new prospect could become a bad client for your marketing agency....

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What Makes Bad Advertising So Bad? It’s Not Believable

When an advertising campaign is so bad it makes you groan out loud, there’s usually a simple reason: It’s not believable. The worst offenders are campaigns that attempt to portray real-life situations. The dialogue often is so forced or the setup so phony that your only reaction is to roll your eyes and think, “Yeah, right.” But lack of believability in advertising is more than annoying. It’s a waste of the marketer’s money. Here are two ways to achieve believability in your advertising and two examples of smart marketers, including one in Northeast...

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Want Better Marketing Results? Audit Your Marketing Strategy

What’s the best way to maximize the return on your marketing investment? Take a step back from your day-to-day marketing projects and conduct a marketing audit. A marketing audit is a top-to-bottom assessment of your entire marketing program, from branding to tactics. The beginning of a new year or the start of a new budget period is an ideal time to do it. How do you conduct a marketing audit? And how can an audit help you develop a smart marketing strategy? Here are some answers. ...

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Old Trade Show Leads? Re-Qualify Them or Toss Them

If you’re a business-to-business marketer who uses trade shows to get leads for new business, you probably send direct mail and email marketing to prospects after the show to convert prospects to customers. Lead generation via trade shows can be an important part of a smart marketing strategy, but if leads aren’t well qualified at the outset – and frequently re-qualified if they stay on your prospect database over time – your post-show direct mail and email campaigns could be a waste of your marketing resources. Here’s a case study in...

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