Social media has created an unprecedented opportunity for dialogue between your company and your customers.
We can help you capitalize on this opportunity through a comprehensive, creative content marketing and social media strategy that will:
- Increase your organization’s visibility and influence in your industry’s social media dialogue;
- Make social media marketing a priority in your marketing plan and integrate social media with other marketing campaigns and tactics;
- Focus on the right social media channels for your business and tailor your content and postings for each channel;
- Build an engaged community of social media followers and foster one-to-one connections that can impact brand preference and purchasing decisions;
- Use engagement tactics to spark conversation and incite action;
- Ensure that your brand presentation on social media reflects your branding strategy and market positioning;
- Drive traffic to your website via social media;
- Measure the results of your social media marketing.
Content is the most important factor in the success of your social media strategy. Marketers who create and share valuable content have more followers and more engagement.
We can help you create high-value content by sharing your knowledge and expertise through blogging, white papers, success stories, case studies, presentations, video, and other vehicles. We can also help you become an effective social media content curator.
It is a pleasure to work with the crew at Gianfagna. They have become an incredibly important part of my team. In addition to making my life easier, I know that I can count on Gianfagna for accurate and thorough content as well as professional contact with our associates.“
– Lori Novickis, Director, Corporate Relations, CBIZ, Inc.
Read our Smart Marketing Strategy blog posts on social media marketing.