Gianfagna Strategic Marketing, Inc. has unmatched knowledge of direct marketing strategy.
We got our start in marketing as direct mail copywriters and we still love the thrill of crafting a great direct mail package, catalog, or e-mail marketing campaign. We’ve developed hundreds of direct response marketing campaigns for business-to-business lead generation and consumer marketers and we have extensive experience in using customer and marketing data to develop targeted marketing strategies.
We have planned and executed hundreds of direct mail letter packages and selfmailers to generate sales leads and drive retail store traffic … direct response product catalogs to sell products and services … and high-end dimensional direct mail targeting C-suite executives.
Our clients have included trade associations, universities, software marketers, management consulting firms, insurance companies, medical technology suppliers, educational services companies, retail merchandising and display marketers, college stores, pool supply retailers, and financial services providers.
Here are the steps we’ll take to develop your direct marketing plan:
- Analyze your customer database to understand the demographics and behavior of your customers;
- Review the results of your previous direct marketing campaigns;
- Understand how your competitors are using direct marketing;
- Develop a plan using direct mail, email, and other direct response channels to cross-sell and up-sell products and services to your current customers and target prospects on commercial direct response databases and mailing lists;
- Provide full creative services and production management to execute your direct marketing campaigns.
Our services cover the full gamut of direct marketing, including planning direct response tests and offers, selecting mailing lists, graphic design, copywriting, direct mail production, list preparation, lettershop management, email distribution, personalized URLs (PURLs), and developing web pages for offer fulfillment.
Gianfagna has been a trusted partner of PRC for more than ten years. From marketing strategy and brand development to catalogs and direct marketing campaigns, the Gianfagna team has provided us with expert guidance, effective creative approaches, and superior service.“
– David L. Moffatt, President / COO,
Prentke Romich Company
Read our Smart Marketing Strategy blog posts on direct marketing.