Content marketing is a powerful approach for B2B and consumer marketers. Sharing insightful information helps customers and prospects solve problems, establishes your company’s expertise and experience, and enhances the prospect’s understanding at each step of the buying process.
We can create a comprehensive content and inbound marketing strategy that showcases your knowledge, positions your company as an industry leader, delivers higher value to your customers, and creates opportunities for new customer relationships.
How We Develop Content & Inbound Marketing Strategies
Using proprietary tools, we conduct sophisticated research to pinpoint the questions your customers and prospects are asking online and determine how well the content on your website is helping answer those questions. We also evaluate your competitors’ approaches to content marketing.
We identify the keywords to focus on for creating content that will drive traffic to your website. We work closely with you to determine new content to be created and identify “evergreen” content you’ve already produced that can be repurposed in new formats.
We then create a comprehensive content marketing plan using blogs, white papers, success stories, case studies, presentations, video, infographics, and other vehicles and work with your subject-matter experts to develop, post, and distribute content.
We also can deploy a variety of inbound marketing tactics to attract the right prospects to your site and convert site visitors to inquiries. In addition, we make sure your site is optimized for search terms your customers and prospects are using.
We also will help you amplify your content on social media to build an engaged community of social media followers and foster one-to-one connections that impact brand preference and purchasing decisions.