Workshop Invitation: Using Your CRM System to Grow Sales

Workshop Invitation: Using Your CRM System to Grow Sales

A versatile, robust customer relationship management (CRM) system is the best way to store, manage, and use customer data for sales and marketing. But many marketers who invest in a CRM system fail to capitalize on its value.

On November 13, Jean Gianfagna of Gianfagna Strategic Marketing, Inc. and Bob Sullivan of InfoGrow will present the best practices of using a CRM system to grow sales at Sales & Marketing Executives of Cleveland’s SME-U Workshop.

What You’ll Learn

• Why an optimized CRM system is critical for successful marketing
• How CRM differs from other approaches
• Three common CRM mistakes and how to avoid them
• The value of having “one view, one truth” for each customer
• The best practices of using a CRM system for marketing and sales
• The value of data integrity
• How to use customer data to align sales, marketing, and service
• How to use email in data-driven customer communication
• Why marketing should drive an enterprise CRM

Jean is a B2B marketing strategy expert and consultant with more than 35 years of experience. She is the Founder and President of Gianfagna Strategic Marketing, Inc., a marketing strategy, consulting, and creative services firm in Cleveland, Ohio.

Bob is Founder, President of InfoGrow Corporation in Cuyahoga Falls, Ohio. He has an extensive background in sales and marketing, consulting, and management, with 27+ years of experience helping countless organizations with sales and marketing processes.

Location: Doubletree by Hilton, 6200 Quarry Lane, Independence, OH

Date: November 13, 2018, 7:30 am – 9:00 am

Cost: $10 – $20

Register Today