Marketing Strategy

May 19, 2010

Direct Mail Marketing Direct Marketing Marketing Strategy Uncategorized

Why Direct Marketing Campaigns Fail: 7 Common Mistakes

Direct marketing can be one of the most powerful elements of a smart marketing strategy, especially if you need to generate leads for a field sales force. But strategic errors can doom your direct marketing campaign to failure. Here are seven common mistakes in direct marketing strategy and ways to avoid them....

by jeangianfagna

May 12, 2010

Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

10 Tried-and-True Principles of Creative Direct Marketing

Is direct marketing part of your smart marketing strategy? Here are 10 tried-and-true principles for developing a high-impact creative approach for your next direct marketing campaign....

by jeangianfagna

May 4, 2010

Creative Marketing Campaigns Marketing Strategy Uncategorized

Take Your Tired, Poor Advertising Phrases — and Ditch Them

Great copy is essential for an effective advertising campaign and a smart marketing strategy, but too many copywriters use the same tired phrases again and again in headlines and campaign themes. This is a giant waste of the marketer’s money. Here are seven advertising phrases we’ve seen used a hundred times and hope to never see again -- and why you should expect better from your marketing agency....

by jeangianfagna

April 27, 2010

CRM Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

When Bad Marketing Happens to Good Customers

Loyal customers are a marketer’s best source of new sales and referrals. That’s why smart marketers treat their best customers like gold, and why earning customer loyalty is the goal of every smart marketing strategy. Except at Toyota. Their recent direct mail campaign to a loyal Toyota customer broke many of the rules of effective direct marketing and harmed a 25-year customer relationship. Here's why this campaign failed and what Toyota should have done instead. ...

by jeangianfagna

March 30, 2010

Marketing Campaigns Marketing Strategy Uncategorized

Turning Your Brand Name into a Verb: Why it Rarely Works

Is it true that the more you know, the more you Kohl’s? Is taking stock in the long term Vanguarding? And will you Bing it if you’re searching for something online? Kohl’s Department Stores, Vanguard Investments, and Microsoft are the latest marketers to try to turn a company brand or product name into a verb. It’s an old marketing strategy, but it rarely works. Here’s why. ...

by jeangianfagna

March 23, 2010

Direct Mail Marketing Direct Marketing Marketing Strategy Uncategorized

How to Create a Great Direct Marketing Offer, Part 2

What should you offer to generate higher response to your direct marketing campaign? Here are ideas for producing orders, generating leads, and driving retail traffic through an effective direct marketing offer....

by jeangianfagna

March 16, 2010

Direct Mail Marketing Direct Marketing Marketing Strategy Uncategorized

How to Create a Great Direct Marketing Offer, Part 1

After the list, the offer is the most important element of a direct marketing campaign. In the first part of a two-part post, here are the basics of creating a great offer for your next direct marketing campaign....

by jeangianfagna

February 16, 2010

CRM Direct Mail Marketing Marketing Campaigns Marketing Strategy Uncategorized

5 Ways to Use Data to Create Compelling Direct Mail

Savvy direct marketers are using data and digital printing technology to develop engagign creative approaches and compelling direct mail campaigns that are almost fully customized to the individual recipient. Here are five ways to use data to develop great direct mail creative....

by jeangianfagna

Why Direct Marketing Campaigns Fail: 7 Common Mistakes

10 Tried-and-True Principles of Creative Direct Marketing

Take Your Tired, Poor Advertising Phrases — and Ditch Them

When Bad Marketing Happens to Good Customers

Turning Your Brand Name into a Verb: Why it Rarely Works

How to Create a Great Direct Marketing Offer, Part 2

How to Create a Great Direct Marketing Offer, Part 1

5 Ways to Use Data to Create Compelling Direct Mail

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