Old Trade Show Leads? Re-Qualify Them or Toss Them
If you’re a business-to-business marketer who uses trade shows to get leads for new business, you probably send direct mail and email marketing to prospects after the show to convert prospects to customers. Lead generation via trade shows can be an important part of a smart marketing strategy, but if leads aren’t well qualified at the outset – and frequently re-qualified if they stay on your prospect database over time – your post-show direct mail and email campaigns could be a waste of your marketing resources. Here’s a case study in...
View More