Creative | Gianfagna Strategic Marketing

Creating a WordPress Website: 10 Tips & Tricks

June 12, 2013 By jeangianfagna Leave a Comment

re you creating a new website for your business? You may want to build it on WordPress. WordPress is a free blogging and content management system and a hugely popular website platform. More than 60 million sites are on WordPress, with 330 million visitors viewing 3.4 billion pages each month. We recently created WordPress sites for one of our clients and for our strategic marketing consulting firm in Cleveland. Here are some tips and tricks we learned about WordPress that could be helpful to your smart marketing strategy.

Filed Under: Advertising, B2B Marketing, Branding Strategy, Creative, Marketing Campaigns, Marketing Strategy, Social Media, Uncategorized, Websites Tagged With: Advertising, Blogging, Business-to-Business, Cleveland, Creative, Marketing Consulting, Marketing Strategy, Ohio, Websites

How Trader Joe’s Creates Branding Magic with Facial Tissues

May 23, 2013 By jeangianfagna Leave a Comment

Trader Joe’s, the quirky grocer and wine merchant, is destination shopping for many consumers. There’s a Trader Joe’s near my home in Cleveland, Ohio and my friends often find a way to squeeze in a trip to Trader Joe’s when they visit. Why is Trader Joe’s so popular? Because it does two things exceptionally well: [...]

Filed Under: Advertising, Branding Strategy, Creative, Marketing Strategy, Sales Strategy, Uncategorized Tagged With: Advertising, Branding, Cleveland, Creative, Customer Relationships, Marketing Consulting, Marketing Strategy

When Does “Edgy” Marketing Go Over the Edge?

April 30, 2013 By jeangianfagna Leave a Comment

Have you seen the new “Ship My Pants?” ad campaign from Kmart?

The TV spot is a viral sensation with nearly 16 million YouTube views. It’s been featured on CNN and The Today Show and it’s everywhere on social media.

But just imagine the discussion that took place at Kmart when the company’s ad agency, Draftfcb Chicago, proposed an idea that sounds a lot like what happens when you don’t have time to make it to the bathroom.

When is “edgy” marketing over the edge? Would you have said yes to “ship my pants?”

Sometimes it’s hard to know where to draw the creative line in marketing. Here are 10 tips for your smart marketing strategy.

Filed Under: Advertising, Branding Strategy, Creative, Marketing Campaigns, Marketing Strategy, Public Relations, Sales Strategy, Social Media, Uncategorized Tagged With: Advertising, Branding, Creative, Marketing Agency, Marketing Campaigns, Marketing Consulting, Marketing Strategy

Should You Hire that Marketing Agency? 7 Questions to Ask

March 29, 2013 By jeangianfagna Leave a Comment

Choosing a marketing agency to help you develop and execute a smart marketing strategy is a critical decision for your business. But how do you know if a new agency is right for you? And how can you avoid making a mistake? Here’s some advice for advertisers about evaluating agencies, from my experience on the agency side and as a former client.

Filed Under: Advertising, B2B Marketing, Creative, Marketing Campaigns, Marketing Strategy, Uncategorized Tagged With: Advertising, Cleveland, Marketing Agency, Marketing Consulting, Marketing Resources, Marketing Strategy

More than Swag: Why Branded Premiums are Smart Marketing

March 12, 2013 By jeangianfagna Leave a Comment

Branded premiums and promotional products can be an extremely effective tactic in a smart marketing strategy, especially for business-to-business (B2B) marketers. Here’s why you should be using branded premiums and seven tips for selecting a premium for your business.