How Your Company DNA Can Differentiate Your Brand & Business
DNA analysis is all the rage as people seek to learn more about who they are and where they came from. Businesses have a form of DNA, too: The passion that led the founders to create the business, the dream that became a reality, the seed that blossomed into a thriving enterprise. Understanding your company’s DNA and telling this story in marketing can be a powerful way to differentiate your business and brand. Here’s how and why to use your company’s DNA in a smart marketing strategy....
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