Smart Marketing Strategy | Gianfagna Strategic Marketing

March 30, 2010

Marketing Campaigns Marketing Strategy Uncategorized

Turning Your Brand Name into a Verb: Why it Rarely Works

Is it true that the more you know, the more you Kohl’s? Is taking stock in the long term Vanguarding? And will you Bing it if you’re searching for something online? Kohl’s Department Stores, Vanguard Investments, and Microsoft are the latest marketers to try to turn a company brand or product name into a verb. It’s an old marketing strategy, but it rarely works. Here’s why. ...

by jeangianfagna

March 23, 2010

Direct Mail Marketing Direct Marketing Marketing Strategy Uncategorized

How to Create a Great Direct Marketing Offer, Part 2

What should you offer to generate higher response to your direct marketing campaign? Here are ideas for producing orders, generating leads, and driving retail traffic through an effective direct marketing offer....

by jeangianfagna

March 16, 2010

Direct Mail Marketing Direct Marketing Marketing Strategy Uncategorized

How to Create a Great Direct Marketing Offer, Part 1

After the list, the offer is the most important element of a direct marketing campaign. In the first part of a two-part post, here are the basics of creating a great offer for your next direct marketing campaign....

by jeangianfagna

March 11, 2010

Marketing Campaigns Uncategorized

Is It Time to Tune-Up Your Company’s Logo?

Your company's logo is the most visible element of your brand identity. But if your logo is more than five years old – or if there’s been a significant change in your mission, core services, customer base, or marketing strategy since your logo was developed – your logo may be due for a tune-up. Here’s how to evaluate and update your company logo to support a smart branding strategy. ...

by jeangianfagna

March 1, 2010

Uncategorized

A Branding Blunder Averted: Ohio Almost Makes a Classic Marketing Mistake

The state of Ohio missed an opportunity for effective branding by making a classic mistake on its new license plate design: Obscuring the name of the product. The plates were supposed to become the state's official new design, but the recession forced officials to limit distribution -- and that's good branding news. Here's why....

by jeangianfagna

Blog

Turning Your Brand Name into a Verb: Why it Rarely Works

How to Create a Great Direct Marketing Offer, Part 2

How to Create a Great Direct Marketing Offer, Part 1

Is It Time to Tune-Up Your Company’s Logo?

A Branding Blunder Averted: Ohio Almost Makes a Classic Marketing Mistake

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Recent Blog Posts

Gianfagna Strategic Marketing, Inc.

Blog

Turning Your Brand Name into a Verb: Why it Rarely Works

How to Create a Great Direct Marketing Offer, Part 2

How to Create a Great Direct Marketing Offer, Part 1

Is It Time to Tune-Up Your Company’s Logo?

A Branding Blunder Averted: Ohio Almost Makes a Classic Marketing Mistake

Should Your Company Be on Facebook? 5 Factors to Consider

Twitter Feed

Recent Blog Posts

Gianfagna Strategic Marketing, Inc.