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Gianfagna Strategic Marketing / Blog (Page 2)
July 9, 2019
Branding Strategy branding strategy Creative Marketing Strategy Uncategorized

How Your Company DNA Can Differentiate Your Brand & Business

DNA analysis is all the rage as people seek to learn more about who they are and where they came from. Businesses have a form of DNA, too: The passion that led the founders to create the business, the dream that became a reality, the seed that blossomed into a thriving enterprise. Understanding your company’s DNA and telling this story in marketing can be a powerful way to differentiate your business and brand. Here’s how and why to use your company’s DNA in a smart marketing strategy....

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by jeangianfagna
November 29, 2018
Branding Strategy Marketing Strategy Uncategorized

40 Questions for a Smart Branding Strategy

Branding is critically important to every successful business. That’s why smart marketers approach branding strategically. But how do you create an effective branding strategy? What should you consider when developing a new or revamped brand? What do you need to know to do branding right? As marketing and branding consultants, we’ve developed branding strategies and brand identities for many types of organizations. Here are 40 questions we ask when we’re creating a smart branding strategy for a client....

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by jeangianfagna
October 29, 2018
B2B Marketing CRM Direct Marketing Marketing Strategy Sales Strategy

Workshop Invitation: Using Your CRM System to Grow Sales

A versatile, robust customer relationship management (CRM) system is the best way to store, manage, and use customer data for sales and marketing. But many marketers who invest in a CRM system fail to capitalize on its value. On November 13, Jean Gianfagna of Gianfagna Strategic Marketing, Inc. and Bob Sullivan of InfoGrow will present the best practices of using a CRM system to grow sales at Sales & Marketing Executives of Cleveland’s SME-U Workshop....

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by jeangianfagna
August 30, 2018
B2B Marketing branding strategy Content Marketing Creative CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

7 Ways to Use Your Value Proposition in a Marketing Strategy

Understanding and articulating the unique value your organization delivers to your customers – your value proposition – is crucial for smart marketing. Here are seven ways to use the value proposition insights gleaned from customer interviews in a smart marketing strategy....

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by jeangianfagna
August 28, 2018
B2B Marketing Blog CRM Marketing Campaigns Marketing Strategy Sales Strategy

What’s Your Value Proposition? Ask Your Customers

Understanding the unique value your business delivers to customers is essential for a smart marketing strategy. Yet many businesses struggle to define their value proposition, especially B2B marketers that sell intangible business services. But defining your value proposition is easier than you think: Just ask your customers. In part one of a two-part post, here’s how Cleveland marketing consultant Jean Gianfagna recommends conducting customer interviews to determine a value proposition....

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by jeangianfagna
August 24, 2018
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Marketing Insights: How the Class of 2022 Sees the World

Do you market to college students and teens? There are valuable insights for your smart marketing strategy in the annual Beloit College Mindset list, just released this week. Here are just a few of the interesting observations from this year’s list for today’s 18-year-olds, who were born in 2000 and are the college class of 2022....

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by jeangianfagna
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