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How to Use Premium Content in a Content Marketing Strategy

Most of the content marketers create – such as blog posts, tips, articles, and videos – is free. But if you’re using content marketing to generate leads and sales, especially for inbound B2B marketing, you also need to create “premium” content. What is premium content and how do you use it in a smart marketing strategy? Here are some answers in part one of a two-part post....

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Webinar Invitation: Using a CRM System for Smarter Marketing

A versatile, robust CRM solution is the best way to store, manage, and use customer data for your sales and marketing efforts. But many B2B marketers who invest in a CRM system fail to fully capitalize on its marketing potential. Gianfagna Strategic Marketing, Inc. and InfoGrow Corporation will present a free webinar on CRM Best Practices: Using Your CRM System for Smarter Marketing on August 2, 2017 from 2-2:30 p.m.   Jean Gianfagna, agency President, will co-present the webinar with Bob Sullivan, President of InfoGrow. Jean is a leading B2B marketing strategy consultant in...

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Jantsch’s Consulting Spark Podcast Features Jean Gianfagna

Why is face-to-face contact so important when you’re trying to grow a business? And how does a background in copywriting and direct marketing give a marketing consultant a strategic advantage in content marketing and social media? These are just two of the topics agency president Jean Gianfagna recently discussed with well-known marketing consultant and author John Jantsch on the latest edition of his Consulting Spark podcast. Jantsch is a small business marketing expert. His firm, Duct Tape Marketing, partners with 125 marketing consulting firms and agencies in 14 countries to deliver marketing services...

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How to Create a New Brand Identity: 7 Steps to Success

Does your organization need a new brand identity? Branding is one of the most important strategic decisions you will make. Getting it right can help your business vault to the top of your industry. Getting it wrong can result in costly misconceptions about your business. Here are the seven major steps of creating a new brand identity from our experience developing branding strategies and brand identities for many organizations....

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Is LinkedIn Ruining LinkedIn? What B2B Marketers Should Know

If content marketing is critical to your B2B marketing strategy, LinkedIn is now an even more powerful channel. But not all the changes at LinkedIn are positive. Here are five recent major changes that have reduced LinkedIn’s value to users and may also be reducing its value to B2B marketers....

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