f you’re a business-to-business marketer who still doesn’t have a business page on Facebook, relax: You probably don’t need to be on Facebook after all.
As social media has matured, each social media channel’s role and value has become clearer. Though Facebook is by far the dominant social network, B2B marketers increasingly are questioning its value for connecting with business decision-makers.
I’m no longer advising most of my B2B marketing clients to focus on Facebook. Here’s why – and what it might mean for your smart marketing strategy.
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