What to Do When Everyone Hates Your Advertising (Hello, TWC)

More than 6,500 people have read my blog post about Time Warner Cable’s ad campaign with former NFL Coach Bill Cowher and dozens have commented. Here’s what people saying about what may be the worst ad campaign on television — and three lessons for your smart marketing strategy.

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Marketing Tips: How to Create an Effective E-Newsletter

Once cast aside as an old-school marketing tactic, email newsletters are making a comeback as a powerful channel for supporting content marketing and customer relationship management, especially for business-to-business marketers. In part two of a two-part blog post, here are 10 tips for creating a successful e-newsletter that your customers, prospects, and colleagues will welcome […]

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Old School No More: Why E-Newsletters are Back in Marketing

Email newsletters used to be part of almost every organization’s marketing strategy. Then blogging and social media came along and e-newsletters lost their luster. Many marketers stopped producing them. But as more and more companies embrace content marketing and customer relationship management, marketers are rediscovering the value of e-newsletters. In part one of a two-part […]

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AT&T Tries Every Trick in the Direct Mail Book for U-verse

Direct mail is a proven tactic for cross-selling products and services. But how much is too much cross-selling direct mail? Especially when it’s promoting the same product – over and over and over? AT&T is investing vast direct marketing resources to sell U-Verse to wireless customers. Here’s a profile of AT&T’s very aggressive cross-sell direct mail campaign and four lessons for your smart marketing strategy.

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Targeted Marketing Gone Wrong: No, I Didn’t Just Have a Baby

Shutterfly.com made a big mistake with an email campaign. It’s a classic reminder of the most fundamental rule of effective direct marketing: It’s all about the list. Here are some tips from Shutterfly’s example for your smart marketing strategy.

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Is This Time Warner Cable Ad the Worst Ad on TV?

Why Time Warner Cable’s “Something Old” ad may be the worst ad on television and a prime example of what NOT to do in a smart marketing strategy, from Cleveland, Ohio marketing consultant Jean Gianfagna.

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B2B Marketing Strategy: 7 Ways to Sell to Influencers

One of the trickiest aspects of business-to-business marketing is selling to influencers – people who are not end-users of a product or service but whose opinions influence the purchasing decision. Here are seven tips for marketing and selling to influencers in a smart B2B marketing strategy.

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6 Reasons to Use Your Own Name in Your Company’s Branding

Building your company’s brand around your name can be a smart marketing strategy, especially for professional services companies. Here are six reasons why it’s smart to name your company after yourself, three ways it can be problematic, and some tips for branding success.

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Anatomy of a Smart Direct Mail Letter: 7 Copywriting Tips

How a life insurance direct mail package uses 7 classic direct mail copywriting tactics to produce a smart, effective direct mail letter.

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Is That Super Bowl Ad a Smart Marketing Strategy?

The Super Bowl is the most-watched event on live television. Marketers spend millions to buy 30-second ads.

But many of those ads will fail. How can you tell if a Super Bowl ad is a smart marketing strategy? Here’s an encore post about to evaluate the marketing effectiveness of Super Bowl advertising from my viewpoint as a marketing consultant. I’ll be tweeting comments throughout the game; follow me on Twitter: @jeangianfagna

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