Search
 

B2B Marketing

Gianfagna Strategic Marketing / Blog  / B2B Marketing

Webinar Invitation: Using a CRM System for Smarter Marketing

A versatile, robust CRM solution is the best way to store, manage, and use customer data for your sales and marketing efforts. But many B2B marketers who invest in a CRM system fail to fully capitalize on its marketing potential. Gianfagna Strategic Marketing, Inc. and InfoGrow Corporation will present a free webinar on CRM Best Practices: Using Your CRM System for Smarter Marketing on August 2, 2017 from 2-2:30 p.m.   Jean Gianfagna, agency President, will co-present the webinar with Bob Sullivan, President of InfoGrow. Jean is a leading B2B marketing strategy consultant in...

View More

Is LinkedIn Ruining LinkedIn? What B2B Marketers Should Know

If content marketing is critical to your B2B marketing strategy, LinkedIn is now an even more powerful channel. But not all the changes at LinkedIn are positive. Here are five recent major changes that have reduced LinkedIn’s value to users and may also be reducing its value to B2B marketers....

View More

Why it’s Smart to Audit Your Marketing–Even If Sales are Up

Even if sales are up, critical marketing issues could be lurking behind the scenes that are limiting your company's success – or threatening your future. A marketing audit can help you find out. Here’s why auditing your marketing – when times are bad or good – can be so important to a smart marketing strategy....

View More
Business News Client Communication | Gianfagna Strategic Marketing

Big News: How to Tell Clients about Changes to Your Business

At some point, almost every business has important news to share with clients about major changes. Communicating big news is a pivotal moment in the customer relationship and it’s essential to do it right. Here are 12 tips for delivering important news to clients about your business from B2B marketing consultant Jean Gianfagna....

View More

7 Ways to Avoid Overcommitting with Marketing

Even if you have the budget to execute marketing projects and a marketing agency standing by to help, there’s another factor that can impact your success: Your internal marketing bandwidth. Someone on your team has to make all that marketing happen -- and it's easy to get in over your head. Here’s how to prevent this problem in your smart marketing strategy....

View More

When Bad Data Happens to Good Direct Mail

Customer and prospect data drives direct mail marketing. Data that’s outdated, inaccurate, or poorly processed can turn a good direct mail campaign into a wasted opportunity. Here are two examples of excellent mailings that failed because smart marketers that are usually highly skilled users of the channel relied on the wrong data....

View More
Referrals Not Turning to Sales | Smart Marketing Cleveland

7 Reasons Why Referrals Don’t Turn into Sales

Referrals are like gold in marketing and sales. Someone who knows you endorses your capabilities to someone who trusts them AND needs what you provide. It’s an ideal setup for new business, especially if you’re a B2B marketer selling professional services. But many referrals don’t turn into sales. Marketers make costly mistakes that derail the sales process before, during, and after a referral takes place. Here are seven reasons why a referral may not result in a new customer and tips to avoid these mistakes in your sales and marketing strategy....

View More
Drip Business to Business Marketing | Gianfagna Strategic Marketing

How to Create a “Drip” Direct Marketing Campaign

"Drip" direct marketing can be a smart marketing strategy for business-to-business (B2B) marketers. Here’s why drip marketing works and how to create a drip direct marketing campaign, from Cleveland, Ohio marketing consultant and strategist Jean Gianfagna....

View More
Employees Damaging Reputation | Smart Marketing Cleveland Ohio

How Your Employees’ Public Behavior Can Damage Your Brand

Marketers spend a lot of time and money building their brands. But nothing can hurt a brand faster than bad behavior by a company’s employees in public. Here’s why your employees’ behavior outside the workplace is an important factor in a smart marketing strategy – and how easily employees can hurt your brand and your business....

View More
Show Buttons
Hide Buttons