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10 New Year’s Resolutions for Smart Marketers

At the beginning of a new year, most of us will resolve to live healthier lives and clean out our closets. New Year’s resolutions also can extend to marketing – and many smart marketers use the turning of the calendar page to make some long-overdue changes to their marketing strategies. Here are 10 resolutions to make your marketing more effective in the New Year....

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How to Use Your Brand Voice to Be Heard in Social Media

Social media is the noisiest place on the planet. Every day, there are over 1 billion Facebook posts and 400 million Tweets. If you’re straining to be heard amid the social media din, try using one of your most powerful marketing assets: The voice of your brand. Here’s why brand voice is important in a smart marketing strategy, especially for social media marketing....

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How to Develop a Marketing Plan: 10 Essential Steps

One of the biggest mistakes marketers make is focusing on the tactics of marketing – the new website, direct mail campaign, or Facebook promotion – without first developing a marketing plan. Though a comprehensive marketing strategy for a large company can be a big undertaking, nearly every marketing plan involves these 10 essential steps....

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10 Ways to Start Off on the Right Foot with a New Client

Landing a new client is always great news for business-to-business marketers. But once the celebrating is over, it’s time to get serious. The way you begin a new client relationship can have a big impact on how long you keep the customer. Here are 10 ways to start off on the right foot with a new client in a smart business-to-business marketing strategy....

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When a Blog Post Leads to Sudden Fame: 5 Tips for Marketers

Blogging is a powerful marketing tactic in a smart marketing strategy. A blog lets you share your expertise and demonstrate your knowledge. Blogging is also vital for search engine optimization because it creates a constant stream of new, keyword-rich content for search engines. Sometimes those keyword-rich blog posts lead to big-time notice. Case in point: My recent blog on political advertising in Ohio. Here’s how a blog post led to me being featured in a story by the Associated Press and five tips about blogging and publicity for your smart marketing...

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5 Reasons Your New Marketing Campaign May be Doomed to Fail

A brilliant creative concept is often at the heart of a great marketing campaign. But sometimes the creative goes too far -- and what seems like a breakthrough idea at the concept stage results in marketing that misses the target and confuses the audience. Here are five signs a new marketing campaign is a little too creative to succeed and some tips for avoiding these mistakes in your smart marketing strategy....

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