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Gianfagna Strategic Marketing / Blog (Page 25)
June 9, 2011
CRM Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Marketing Insights: New Stats Profile Top Social Media Users

The 2011 Social Media Habit Report by Edison Research and Arbitron, reported on Hubspot last week, provides a wealth of statistics that prove the ubiquity and influence of social media. But what’s most fascinating about this new research is the window it opens on the habits of the 46 million Americans who check social sites several times a day. Who are these habitual social media users? And what can marketers learn from their extraordinary level of engagement with social networks? Here’s what this important study shows and three takeaways about social media for...

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by jeangianfagna
May 31, 2011
Marketing Strategy Uncategorized

6 Factors that Set Great Brands Apart

Every smart marketer knows the importance of branding. A strong brand differentiates your company from competitors, conveys the highest value you deliver, and serves as an implicit promise to your customers of what your organization stands for. But what’s the difference between a good brand and a truly great one? How do you create a brand identity that’s so powerful, it becomes one of your most valuable assets -- and the centerpiece of a smart marketing strategy? Here are six factors that separate the best brands from the rest, and examples of...

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by jeangianfagna
May 24, 2011
B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

4 Lessons Big Direct Marketers Can Learn from Small Mailers

The marketing budget for a local, service-based business is a tiny fraction of what a global company spends on marketing. Yet small marketers with limited resources sometimes outshine the big guys when it comes to marketing effectiveness, especially in direct mail. Here’s how a regional painting business in Cleveland, Ohio nailed a prospect direct mail campaign with a simple postcard, while Dell, a huge business-to-business marketer, committed several cardinal sins of direct marketing in a B2B direct mail promotion -- plus four lessons for your smart marketing strategy....

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by jeangianfagna
May 11, 2011
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Can Your Marketing Campaign Pass the “Huh?” Test?

A marketer has a few seconds at best to engage the audience in an ad or marketing message. But many marketers forget this simple fact when they develop marketing campaigns using elaborate or confusing creative concepts. When the audience’s reaction to an ad is “Huh?” instead of “Wow!,” it’s a painful waste of marketing resources. Here are three examples of advertising and marketing campaigns that fail the “Huh?” test – and three tips to avoid making mistakes like this in your smart marketing strategy. ...

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by jeangianfagna
May 4, 2011
B2B Marketing Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

10 Ways to Boost the Marketing Value of Your Website

Are you getting the results you want from your website? Whether you’re a business-to-business (B2B) or business-to-consumer (B2C) marketer, a great website is essential for a smart marketing strategy. Here are 10 ideas to boost the marketing value of your website through higher traffic, better search engine rankings, and more effective engagement with your customers and prospects. ...

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by jeangianfagna
April 29, 2011
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

How Cleveland Marketing Agencies are Winning Big Accounts

You’d expect marketing agencies on Madison Avenue and Michigan Avenue to be producing world-class work for big companies. But how about marketing agencies in Cleveland, Ohio? Major marketers can choose agencies anywhere in the world, yet more and more are selecting marketing teams in Northeast Ohio. Top executives from three regional agencies and a large Midwestern bank explained why global brands and other market leaders are “Choosing Cleveland” at a NOCA (Northeast Ohio Communications Advocates) Forum at the Cleveland Plain Dealer on April 27. Here’s how these local firms are landing prestigious accounts...

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by jeangianfagna
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